Retro, My Ass.

Speaking of the Wispa Gold, there's an ad campaign going on at the moment to promote the newly re-introduced Wispa bars (Someone at Cadbury obviously found the Wispa-making-machine in the back of their shed). The campaign hinges on the fact that Wispas are 'retro' and has some dumb tag-line about the bars being very '80s'.

Well, I remember buying Wispas and in particular Wispa Golds when I was at art college... and that was in 1997. In fact I have a very clear memory of buying one the day after the general election of that year.

Now 1997 is the late 1990s. NOT the 1980s. But obviously the late 1990s aren't trendy enough for the tosspots that sold that campaign to Cadburys. And while 80's nostalgia is all fun to dwell in, it's campaigns like this, which obviously demonstrate that it's been hijacked by the corporate suits with no sense of imagination, that make me cringe. I don't want it ruining the memory of my savouring a confectionery treat whilst discussing the (apparent) demise of Michael Portillo's political career.

I did buy a Wispa bar recently, however. It was delicious.